Reebok Fires Rick Ross Over Rap

24 Apr

Ex-college football player, Rick Ross, was dropped as a spokesperson for Reebok earlier this month. In his new single “U.O.E.N.O” the rapper light-heartedly describes raping a woman. The rap lyrics are as follows:

“Put Molly in all in the champagne. She ain’t even know it. I took her home and I enjoy that. She ain’t even know it.”

An obviously inappropriate song for someone who is sponsored by a worldwide corporate brand, Rick Ross was dropped from the label shortly after. A brand spokesman addressed the business fallout by acknowledging that the company does “not believe that Rick Ross condones sexual assault” but said that they “are very disappointed he has yet to display an understanding of the seriousness of [the] issue”. And then, shortly after the press release, Ross posted a somewhat formal apology on Twitter saying that he was sorry for how the lyrics were “interpreted”. Interpreted? Really? I don’t know about other women but I’m not sure if there is ANY other way to interpret that. In fact, women from UltraViolet felt the same way as they protested the company’s headquarters on April 11.

Word to the wise: don’t be an idiot. If you are a representative of a company, don’t rap about rape. Duh.

 

http://www.adweek.com/news/advertising-branding/reebok-fires-rick-ross-alleged-rape-lyrics-148535

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