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Football Is A Global Sport

24 Apr

Football is by far the most loved sport in the world. Statistically speaking, it is the sport with the most teams worldwide and, on an even bigger note; it is the sport with the most fans worldwide. I am a fan of soccer myself and, from personal experience, can say that it is incredibly hard to wake up early enough to watch the games. But with so many teams out there, how should a fan follow a team that is potentially on the other side of the world? Social media is that key. Not only are teams using social media to update their global fans instantaneously but they are, or should be, using it to compete with other teams as well. In fact, in the new digital age it is extremely important to connect with your fans constantly or the other team might just swoop in and acquisition your fan.

One team that has used social media to its fullest is a small Italian team called AS Roma. They have been incredibly preemptive with their use of Facebook likes and Twitter in order to capitialize on a large fan following. They wanted to go beyond the limits of their hometown and stretch their brand awareness worldwide. And boy, they have done an amazing job! They have gone from having no social media two years ago to an increasingly successful digital media strategy today.

http://www.bbc.co.uk/news/business-22111639

 

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Reebok Fires Rick Ross Over Rap

24 Apr

Ex-college football player, Rick Ross, was dropped as a spokesperson for Reebok earlier this month. In his new single “U.O.E.N.O” the rapper light-heartedly describes raping a woman. The rap lyrics are as follows:

“Put Molly in all in the champagne. She ain’t even know it. I took her home and I enjoy that. She ain’t even know it.”

An obviously inappropriate song for someone who is sponsored by a worldwide corporate brand, Rick Ross was dropped from the label shortly after. A brand spokesman addressed the business fallout by acknowledging that the company does “not believe that Rick Ross condones sexual assault” but said that they “are very disappointed he has yet to display an understanding of the seriousness of [the] issue”. And then, shortly after the press release, Ross posted a somewhat formal apology on Twitter saying that he was sorry for how the lyrics were “interpreted”. Interpreted? Really? I don’t know about other women but I’m not sure if there is ANY other way to interpret that. In fact, women from UltraViolet felt the same way as they protested the company’s headquarters on April 11.

Word to the wise: don’t be an idiot. If you are a representative of a company, don’t rap about rape. Duh.

 

http://www.adweek.com/news/advertising-branding/reebok-fires-rick-ross-alleged-rape-lyrics-148535

Tiger Woods and Nike… Again?!

24 Apr

Earlier this month, Nike released a new advertisement featuring Tiger Woods with the quote “Winning takes care of everything”. Though I personally do not have a beef with the golf icon, I have to wonder… do we really want to be sending that message to fans across the U.S.? Or, for that matter, do we want that kind of advertising to be seen by children? Most consumers would agree no. In fact there was an out lash from Nike’s loyal customers who left comments on the company’s Facebook such as “Nice message that you are sending to children”. But what is even more unfortunate for Nike is that professionals are criticizing them too! The company was once revered for creative and awe-spiring ads such as the famous tagline “Just do it” where they would focus on a hard-working athlete. So what now? Why has the company re-accepted a contract with an athlete that still hasn’t gained respect back from the public? According to the company’s vice president for global brand marketing, David Grasso, Nike is going through “a great time of change” and said that it was “important [they] stay connected… it’s about having a relationship”. Well, sorry to burst your bubble Grasso but it seems that Nike needs to reconnect with their followers… but not through Tiger Woods.

http://www.nytimes.com/2013/04/15/business/media/nike-once-cutting-edge-seeks-to-regain-its-brand-aura.html?pagewanted=all

 

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