Tag Archives: NCAA

Why They Call It March Madness

24 Mar

They call it March Madness instead of March mayhem, or March mania for a simple reason. Out of the 60-something or what may now be 70-something teams in the tournament, only one will be crowned champion. The fans of the rest of the teams will be utterly devastated seeing their team get ousted, no matter how early or how deep in the tournament, it all hurts the same. Not to mention the fact that no one, NCAA included, understands how the seeding of teams is done, which would explain why Baylor had a better seed than Texas. Not only do most fans have to endure these frustrations , but somewhere along the way some genius decided to create brackets for groups of fans to fill out with their terrible picks of who will win each game. Now most fans will have to face the ridicule of all their friends laughing at their bracket that will more than likely have more wrong picks than right ones. On the other hand, Quicken Loans and Warren Buffet have gained a great amount of publicity from their Billion Dollar Bracket promotion, which would have paid anyone of the first 15 million fans to sign up, with a perfect bracket, nearly that amount of a billion dollars. By the second day of the tournament, (my dreams of being a billionaire now long gone) no perfect brackets remained, and a ton of publicity had been gained. Twitter is having a tremendous impact on ratings I’m sure. Since the start of the tournament, “March Madness” and many of the individual schools/teams and even players were trending, gaining a huge amount of publicity and attention for the NCAA and the tournament itself, which I’m sure has helped increase ratings, especially at the end of these games that have been so excruciatingly close. Although you will face many disappointments and upsets in the tournament, the suspense and unpredictability is what it’s all about. That is why we will watch every year with foolish hope, and that is why they call it March Madness.


North Carolina Tar Heels win on Social Media #SocialMadness

24 Mar

On Sunday North Carolina fell short to third-seeded Iowa State at the NCAA tournament entered the men’s NCAA tournament. With the game tied in the final 10 seconds, Iowa State’s DeAndre Kane drove the ball to seal the win. (85-83 Cyclones). North Carolina entered the tournament seeded number 6 however, the Tar Heels leads the entire college basketball league with their social media following. The Tar Heels have over 1 million supporters on Facebook, Twitter, and Instagram combined. Below you can take a look at the amount of followers North Carolina has by individual platform. Duke, a long standing basketball powerhouse trails the Tar Heels on Facebook and Twitter.

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Now, that we know the Tar Heels lead social media. Let’s take a look at what content they are posting. In this tweet below the Tar Heels created a gallery from the last game of the season (losing to Iowa State).

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This provides a treat for the 1 million+ followers, because it sends the message “Hey we lost but lets celebrate our run!” That is the engagement the Tar Heels have mastered, no matter win or lose they will provide some exciting content for their fans and that’s what keeps they following! Go Tar Heels ! ! !

Bracketology: It’s Social Media Madness

21 Mar

If there are three things America loves, they’re sports, social media, and bragging rights.This is exactly why March Madness is dominating the social media scene this year. People are obsessed with tweeting, especially about sports. The fast-paced, timely medium allows for play-by-play updates and, even better, bracket updates. If people didn’t already love bragging about their favorite teams enough, now they can brag about their own basketball successes. Bracketology reaches everyone, from die-hard basketball fans to the President of the United States to the girl who chooses a team simply for their best looking player. Anyone can make a bracket. And when they do, they will tweet about it.

Here’s a glimpse at what’s happening with Bracketology, March Madness, and social media:

  • Between Selection Sunday and the start of the tournament, over 135,000 tweets included #MarchMadness.
  • NCAA March Madness (@marchmadness) has reached 194,000 followers.
  • ESPN uses Twitter to further Bracketology obsession and is captivating fans with bracket updates.




  • 7.7 million social media comments about March Madness are made during telecasts.
  • Hootsuite anticipates Creighton University (@BluejayMBB) will be the National Champion of social success in the Twitter realm.
  • University of Texas students take advantage of their buzzer beater win over Arizona State University by turning a picture of the devastated team into an internet meme.

Image                How I felt after finding out my odds of creating a perfect bracket were 1 in 10 pentillion… Is that even a real number?