March has gone Mad by a Billion

College basketball March Madness, the hype of March at the beginning of the month. Fans awaiting for their team to get that entry bid into the NCAA bracket and anxious to fill out that bracket to win big prizes. Prizes as big as  a BILLION dollars offered by Warren Buffett.

March Madness marks the peak of college basketball season. 

The 5 month long fight for  teams for the 32 automatic berths and the other 36 at-large bids all falls down to that one Sunday; March 16, otherwise known as selection Sunday for college basketball to reveal the field of 68.

Expanding the coverage has grown immensely. Media coverage has grown to four television networks (CBS, TNT, TBS, and truTV) and numerous radio and online channels, such as, cbssports.com, ncaa.com, espn.com and si.com – enabling fans to watch the games and interact with each other on their mobile devices. Most importantly, the NCAA created March Madness Live, an online HDTV channel that has created a lot of attention and traffic to the tournament. In 2013, MML had 45 million video streams- a 158% increase over 2012

With the billion dollars at stake for perfect brackets, it had created more viewership and streaming for the tournament to keep up with the games.