NBA Leads the Social Media Race

When it comes to the NBA and social media, players take interaction to a whole new level! The NBA has done remarkably well to capitalize on the power of Twitter as a means of connecting and communicating with fans and viewers across the globe. The NBA’s is the most-followed Twitter feed of any that belongs to a major pro sports league. The Association is also home to the single-most followed team in American pro sports (the Los Angeles Lakers). At present, more than 90 percent of the league’s players are currently active on Twitter, some more than others. The most followed of those players also happens to be considered the best on the planet. I’m talking, of course, about Lebron James. The three-time MVP and 2012 champion with the Miami Heat leads all NBA affiliates with more than 7.1 million followers. I’m honestly not surprised! The NBA has some of the most interesting and fan involved athletes! This is a great way to interact with those who support!